There are many small businesses out there where the owner has an email account and uses it as an acquisition channel. Most of the very small businesses that I have worked with use Hotmail, Yahoo, or AOL. While this may be the easiest account to set up and it is free, a small investment in a domain can do worlds of good in the perception you convey to prospects and clients. First, when you have your email on a business card or stationary you want to convey that you are a legitimate business. When your card says taylormay@yahoo.com or taylormay@hotmail.com, it is saying that I am a small shop or that I am not a legitimate business. Secondly, when you send emails out through Hotmail or Yahoo, there is a good chance that it could get filtered to the receiver's junk mail meaning they will never read it (at least until it is too late).
Your investment for a domain is the first step in building your brand. You can go to Go Daddy and purchase a domain for $9.99 or less. Also, remember to purchase the additional hosting package. You can buy the domain but you need a hosting environment to send and receive email. You can find some packages for free but it is always a good idea to use one where there is a low monthly fee. I recommend Yahoo, Go Daddy, or Argon Hosting.
A small investment can go a long way.
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