LinkedIn

As someone who is not a fan of the social networks such as mySpace, there is another one out there called LinkedIn. LinkedIn allows you to connect with others that have a common theme. They can be old coworkers, classmates, or customers from a previous life. The thing that is great about LinkedIn is that it is vitually a resume that others can see. Why not use it to promote yourself through others. The bigger your network, the higher you move up the LinkedIn ladder. You can answer questions to show your expertise or post new jobs for your company. Check it out as it is worth building a solid network to prospect to your natural network. I have attached my LinkedIn profile on the blog so you can see how all the connections are made.

Search Engines

I was reading the Duct Tape Marketing blog recently and came across a post that I thought was a great idea for those who visit your website or as a gateway to search a specific subject. It is the Google Custom Search Engine. This is basically a search engine that you can customize with the power of Google behind it. Google will let you host the page there or you can copy the code into your own page. Check out Go Get Marketing and Moogle. They both take the custom search engine approach.

Why should you care? You are providing another resource and gateway to free information for your prospects and clients. However, you are the one choosing the content in the custom search. Check it out and you can come up with many creative ways to use this forum to increase your business.