I was reading the Duct Tape Marketing blog recently and came across a post that I thought was a great idea for those who visit your website or as a gateway to search a specific subject. It is the Google Custom Search Engine. This is basically a search engine that you can customize with the power of Google behind it. Google will let you host the page there or you can copy the code into your own page. Check out Go Get Marketing and Moogle. They both take the custom search engine approach.
Why should you care? You are providing another resource and gateway to free information for your prospects and clients. However, you are the one choosing the content in the custom search. Check it out and you can come up with many creative ways to use this forum to increase your business.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment