Psychology of Color

Something that we take for granted as a small business marketer is the use of color. From our logo to our brochures and websites, the colors you convey can determine the message you are trying to send. Choosing the right and wrong colors can be the difference between making the sale and making nothing.

I came across a great article the other day regarding the use of color in business. Here are some points that we brought up in the article.

RED- Stands for aggression, violence, blood, etc.
Use to initiate action or convey a warning. While red is good, limit its use and do not have it dictate the overall theme.

PINK- Stands for calming, cute, feminine, etc.
Use when you want to touch the targets romantic side.

ORANGE- Stands for warmth, vibrancy, etc.
Use in moderation and it can be overwhelming. Many food companies use orange. Psychologists also say an orange logo remains in the readers mind for a longer period of time.

YELLOW- Stands for calming, caution, warmth, etc.
Use in moderation as it can grab attention but needs to be used in moderation.

GREEN- Stands for nature, spring, money, etc.
Use for companies that focus on money or growing.

BLUE- Stands for sea, intelligence, sadness, etc.
Use for a formal layout. Blue is more welcoming that a more aggressive color.

PURPLE- Stands for creativity, spiritual, etc.
Use if your product is focused towards the targets romantic side.

BLACK- Stands for power, evil, etc.
Only use black for text content and not as a background.

WHITE- Stands for cleanliness, purity, spirituality, etc.
A white background can make color stand out more.