Are you looking for a good read when it comes to small business marketing? As someone who reads and conducts research to stay ahead of the marketing curve, I usually read a couple of marketing books a month. So I figured I could give a monthly book recommendation to use as a reference guide when making small business decisions.
For this month, I am recommending John Jantsch's Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. To say it is the most practical in the world, is completely right. The ideas that are given through real world examples are tremendous and some of the techniques I implemented with other small businesses were dead on. The book is very inexpensive and I have used it as a door prize at a speaking engagement. Go check out the website at Duct Tape Marketing and see what other areas Mr. Jantsch writes about. All areas are covered.
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